In October 2018, EWG announced that unflavored HAPPY Tooth Paste and Happy Mouth Rinse are now EWG VERIFIED products, just like our HAPPY Tooth Powder, and we couldn’t be more proud. EWG VERIFIED means that HAPPY Tooth Paste and HAPPY Mouth Rinse avoid using EWG’s ingredients of concern, and Natural Tooth Health is committed to full transparency, and operates under good manufacturing practices.
Many health conscious people who are interested in reducing and eliminating their exposure to dangerous toxins from health and beauty products look for this label of distinction.
HAPPY Tooth Paste and HAPPY Mouth Rinse avoids ingredients that authoritative health bodies have flagged for potential health concerns such as fluoride, sodium lauryl sulfate, and triclosan to name a few. HAPPY Tooth Paste and HAPPY Mouth Rinse labels also fully disclose all ingredients, and show that our products are free of contaminants.
We are proud of this distinction as it reflects our values and mission to provide superior oral care products that are the most effective at cleaning, brightening, re-mineralizing, desensitizing teeth, as well as helping to prevent cavities, without using harmful chemicals.
—-HAPPY Tooth Paste joins only 5 other commercial toothpastes that meet EWG verification criteria. Remember, our HAPPY Tooth Powder is the only Powder on the EWG verification list.
—-HAPPY Mouth Rinse is one of only 3 commercial mouth rinses that meets EWG verification criteria. It is alcohol free, and also has a high pH of between 7 and 8, unlike most mouth rinses.
—-Natural Tooth Health is the only commercial producer and supplier that has three different oral care products EWG verified.
Please visit www.ewg.org for more information about this organization and the EWG verification criteria. You can also take a look at our standing against other tooth powders and toothpastes in the EWG Skin Deep database, which ranks health and beauty products according to toxicity.
